SOUND IS POWER.

Bose — FY26 — Associate Creative Director

After launching the Ultra Open Earbuds and building out the award-winning curriculum for the Bose Co-op Internship Program in 2025, FY26 was a chance to go even deeper in-house.

It was an opportunity to create work that lived at the intersection of music and technology — work that could only be described as magical. We kicked off the year with a massive lift for the Bose Lifestyle collection, redefining how premium sound shows up in everyday life. We closed it with two culture-driving collaborations — following our Bose x Lisa campaign with the launch of Bose x Thom Browne.

It was a year of incredible design, writing, and production — and a chance to work alongside some truly remarkable people, all in service of products that are leading the way in sound.

Below are some of my favorite highlights from the year.

Watch the campaign films

BOSE ULTRA LIFESTYLE COLLECTION

Music is not background. It is what makes your home.

Bose Lifestyle Collection key visual — Live In Sound billboard
Bose Lifestyle Collection concept visual

In the wild — @adawliah

Watch the campaign

BOSE X THOM BROWNE

Couture you can hear.

Bose x Thom Browne campaign — close-up of model wearing striped QuietComfort Ultra Headphones
Bose x Thom Browne campaign banner — QuietComfort Ultra Headphones hero

“Every moment has a sound. Bringing that idea to life with Bose felt like a natural extension of my world.” — Thom Browne. Photography by Robbie Lawrence.

Bose x Thom Browne QuietComfort Ultra Headphones 2nd Gen product shot, Smoked Pearl

See the campaign case study

BOSE X KENDRA SCOTT

Jewelry for your ears.

Bose x Kendra Scott in-store display at Target featuring lifestyle photography
Bose x Kendra Scott Ultra Open Earbuds packaging
Bose 'open secret' teaser — leather bag, glass and sunglasses with hidden message text

Some call it an ‘open secret’ but iykyk. — @bose

Bose x Kendra Scott Ultra Open Earbuds flat-lay with gold detailing

Meet our newest collab — the limited-edition Bose x Kendra Scott Ultra Open Earbuds. Designed to elevate your every day, our clip-on earbuds let you enjoy your music and hear the world around you, all at the same time.

Watch the campaign film

BOSE X KIDSUPER

Wearable art.

Bose x KidSuper campaign — artist wearing hand-painted QuietComfort Ultra Headphones, Moonstone Blue
Bose x KidSuper campaign — side profile of artist wearing Midnight Violet hand-painted QuietComfort Ultra Headphones
Bose x KidSuper QuietComfort Ultra Headphones 2nd Gen product shot, Moonstone Blue

Read the official announcement

BOSE NOISE CANCELLING WIRED EARBUDS

Wired differently.

Bose Noise Cancelling Wired Earbuds lifestyle — woman with sunglasses wearing earbuds
Bose Noise Cancelling Wired Earbuds lifestyle — young man wearing earbuds
Bose Noise Cancelling Wired Earbuds lifestyle — man wearing the wired earbuds outdoors